The things they invented serves a very specific purpose to improve ones self image and confidence. Barefoot Dreams, Wacoal Bras, and Sassybax are among the most successful companies in the bare necessities of garments:
The Barefoot Dreams Inc was founded by Annette Cook in 1994 having in mind to produce a comfortable and elegant line of children's products consistent with her vow to giving importance to value of a family. Her company produced the most comfortable blankets and quilts from the silkiest satin fibers. Her Signature receiving blanket became a household name and was considered one of the best products as feature in television and magazine.
The collection of Barefoot Dreams also includes spa robes, blankets, and throws exclusive to the brand. They are used in five star hotels and spas and sell like lemonade in Neiman Marcus, Nordstrom and Fred Segal. Modern moms, grandmothers, and famous celebrities love the hand constructed products which are washable and dryable. Barefoot Dreams also add natural materials to its fibers for production being eco conscious in its drive to help save the environment.
Another company dedicated to producing specially designed intimate apparel is Wacoal. Famous for its Wacoal bras, lingerie, and panties, the company makes it products from the most excellent fabrics, laces, and designs all over the globe. Wacoal designs every product with perfection in mind and considering the contentment of their customers. Wacoal Bras and other under garments is the choice of designers like Donna Karan.
Wacoal also aims to educate women about breast cancer through its Awareness Bra campaign inspired by the foundation of Susan Komen. The value of women home health reminder is inculcated to all of the employees of Wacoal and very prominent in their marketing and advertising campaigns. Wacoal Bras also developed Silhouette Analyzer which helps women find the right bra that fits them perfectly. Aiming for excellence and knowing the concerns of its customers Wacoal conducts eight hundred fit events annually.
"We'll watch your back." That is the tagline of Sassybax, a company which specializes in smoothing the silhouette of a woman with their revolutionary line of products. Sassybax was designed to help women who want to achieve a younger looking figure. The bras are engineered to eliminate the bulge of the bra which is the complaint of most women. The undergarments offer a full upper body support as it is knit around three hundred sixty degrees without any seams. The cup of the bra is also specifically designed for support and shaping the female body.
Amanda Horan, a former actress, is the person behind the success of this company which is feature in TV shows like Today and Oprah. The main production line is in California but Sassybax is in the Neiman Marcus account and sold in more than three hundred high end stores.
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